This is an excellent example of the viewbook-as-booster-booklet, a souvenir of a small town that describes itself as the “Home of Quality.” Like others of its kind, this viewbook is a glowing advertisement for all things New Holstein. The image at left is typical – a collage of the town’s agricultural and manufacturing products that communicate to the reader both New Holstein’s bounty and also its work ethic. Each caption includes the name of the person or company responsible for the product, should the reader happen to find herself in New Holstein with money to spare and an appetite for seed peas or cigars.
The title of this viewbook is also instructive. Peace, progress and plenty are three of the primary ways in which small towns sought to describe themselves in viewbooks. A peaceful place to live and raise a family, not like the crowded and dirty cities of the East. A progressive place, with new public facilities for self-improvement like schools, libraries and athletic and intellectual societies. A place of plenty, where the local economy and agriculture are thriving, and there is abundant opportunity for advancement.